Should You Spend Time on Meta Tags?

Anytime you do a Google search, what do you see? Well, of course you see a listings page, but you also see a title and description of each website. The title and description are meta tags, which Google pulls from your website. There are a few different meta tags. The title and description that I described above. As well as a meta keywords tag. A meta keywords tag is where you tell search engines what keyword the page is related to. This meta tag is useless and search engines ignore it. Now when you first create a new web page, don't spend too much time on your meta tags. Instead of stuffing keywords into them, focus on making them appealing so people click on them. The reason you don't want to spend too much time on your meta tags is that new pages tend not to rank well on search engines. Once your page is 6 months old you'll notice that it will get more traffic. From there you'll want to log into Google Search Console and see what keywords Google is driving to that page. You can then integrate those keywords into your title and meta description and over time your rankings will climb higher. Just make sure when you modify your meta tags you keep the user in mind. They should ideally contain keywords and be appealing when people read them.

Top 3 Ways to Generate More Organic Search Traffic | Content Marketing Secrets!

You know when people tell you, "Write content. Use content marketing, and you'll get a ton of traffic" They're lying. That's not how it works. Just because you write content, it doesn't mean you're going to generate any more visitors. Today, I'm going to share with you how to write content that generates traffic. See, if you can write content on anything and generate traffic, then everyone would be successful when it comes to SEO and content marketing, but that's not the case. If you don't want to be one of those people who's writing content and getting no results, you need to do a few things. #1: Go to ahrefs. Put in your competitor URLs. When you put in your competitor URLs, you can see a list of all their most popular pages. Go to every single one of those pages, and write better content than what they have written. #2 Once you have done that, the next thing you need to do is put in that specific URL that your competitor had that you rewrote and made way better, so, if their article explained ten ways to double their search traffic, you explained 101 ways to double your search traffic. Then, what you want to do is see who links to them and hit up every single one of those people with an email that goes something like this. Hey John, I noticed that you linked out to Harry and his article on ten ways to double your search traffic. I have an article that's way more thorough. It's called 101 Ways to Double Your Search Traffic. Let me know if you want to check it out. Cheers, David. Once they end up emailing you back saying, "Yeah, I would love to check it out," you want to email 'em back saying, "Here it is. "Cheers, your name." It's that simple. When you start sending that email template, you're going to get more links, and, eventually, you're going to rank for the same terms your competitors have and even outrank them, because your content's way better and more thorough, which Google promotes with their hummingbird algorithm. #3 The last step I have for you go to Buzzsumo and do the same exact thing. Type in your competitor's URL, and you'll see what's popular from a social perspective, where they're getting their Facebook traffic, their Twitter traffic, their LinkedIn traffic. You take their most popular articles. You write way better ones. If they had an article on ten ways to do something, you write an article on 101 ways to do something. Once you follow all those tips, your content will be way more amazing.