Digital Marketing Question Answer

Friday 13 April 2018

Should You Spend Time on Meta Tags?


Anytime you do a Google search, what do you see? Well, of course you see a listings page, but you also see a title and description of each website. The title and description are meta tags, which Google pulls from your website. There are a few different meta tags. The title and description that I described above. As well as a meta keywords tag. A meta keywords tag is where you tell search engines what keyword the page is related to. This meta tag is useless and search engines ignore it. Now when you first create a new web page, don't spend too much time on your meta tags. Instead of stuffing keywords into them, focus on making them appealing so people click on them. The reason you don't want to spend too much time on your meta tags is that new pages tend not to rank well on search engines. Once your page is 6 months old you'll notice that it will get more traffic. From there you'll want to log into Google Search Console and see what keywords Google is driving to that page. You can then integrate those keywords into your title and meta description and over time your rankings will climb higher. Just make sure when you modify your meta tags you keep the user in mind. They should ideally contain keywords and be appealing when people read them.

Wednesday 11 April 2018

SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2018

Do you want to rank number one on Google in 2018? Well, I hate to say it, it's tough. Ten years ago it used to be easy, but now it's hard. And you know what? Unless you watch this whole video, you're not going to be able to rank number one on Google. There are three ways you can rank #1 on Google today. #1: Focus on content Google has this update called Hummingbird, and with Hummingbird, websites who just have content on everything won't do as well as sites which focus on one single niche and are super thorough. You want to be VERY thorough with your SEO content. Poke holes in your content and fill them all up, so then that way people are like, "This is the end all site "that you should end up reading "if you're interested in dating online." #2: Optimize your title tag and your meta description Have you ever done a Google search, and noticed that every time you do it, there is this link at the top, and then there's this one sentence with a link at the top is called the title tag. And the description below is called the meta description. Now think of it this way, if you search for the phrase online dating, and you don't see the word online dating in neither the title or the description, are you going to click on the result? Well if you are, there's something wrong, because why would you click on a result that isn't related to what you're looking for? In addition to that, have you ever searched for a term like online dating? And have you ever noticed that the word isn't in the title or description? That's because Google tracks who's clicking on what listing, and they've learned that when a keyword is in the listing, that same keyword that you're searching for, they know you're way more likely to click through. So in your title tag and your meta description, make sure you include the keyword. But you can't just add the keyword, "online dating," right? The easiest way and what I would do and I wish it was this simple; I will just put "online dating, online dating, online dating, online dating." If I could put it 20 times so people would know that the article is on online dating, I wish I would get more clicks. But it's not that simple. Yes you have to include the keyword in your title and your description, but it has to be appealing. If it doesn't flow in a sentence, it's not easy to read, and it's not appealing or evoking curiosity, no one is gonna click through. #3: Use Google Search Console Did you know that Google gives you a tool that teaches you how to rank number one on Google? Yes I know that sounds ridiculous but it is true, and it's called Google Search Console. If you're not already a user of it, sign up. It doesn't cost a dollar. You're missing out if you're not using it. I can't emphasize that enough. So now that you're using Google Search Console...give it a few days because it takes some time to populate data. You'll see a screen that shows Search Analytics and this shows you all the pages on your website that are getting you traffic. But the cool thing about Google Search Console is they also show you which articles are getting impressions. Take all the keywords you're getting impressions for and start adding them to your copy. Now we have an article on Instagram, and it teaches you how to get over 300 targeted Instagram followers per day. The article is around 10,000 words. When I first wrote that article, it wasn't 10,000 words, it was roughly 2,500. I went to Google Search Console, I saw all the people that are searching for terms related to the article, I added them within that article. I made it more thorough and you know what? My SEO traffic more than tripled to that article. Yes it is that simple. And when I made that change, it didn't happen right away, but I noticed the results within 50 days. That's not a long time. Now that you've learned these three tips, I challenge you in which I want you to take these tactics and implement them, and then after you implement them, in the next 45 days I want you to leave a comment with your results. Because if you're not doing well, that means I'm not happy.

Neil Patel's Top 10 Rules For Success

He's best known as a co-founder of customer analytics platform KISSMetrics and visual analytics company, Crazy Egg. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. In addition to successfully starting new business ventures, he's a well-regarded writer and blogger - his work has been featured in TechCrunch and Entrepreneur Magazine. He's one of the most inspiring entrepreneurs in business, He's Neil Patel, and here is my take on his Top 10 Rules for Success.

PATEL'S RULES

1. Take growth seriously The Wall Street Journal calls him a top influencer on the web. 2. Execute fast Forbes says he is one of the top 10 online marketers. 3. Learn from mistakes Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. 4. Flip around your funnel He was recognized as a top 100 entrepreneur under the age of 30 by President Obama. 5. Focus, focus, focus! He has also been awarded Congressional Recognition from the United States House of Representatives. 6. Get personal Today he's working on creating a billion dollar company. 7. Love what you do He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. 8. Hire loyal people In addition to founding companies, he's a well-regarded writer and blogger. 9. Be consistent He was recognized as one of the top 100 entrepreneurs under the age of 35 by the United Nations. 10. Make signing up easy He speaks at over 25 conferences per year on entrepreneurship and Internet marketing.

Tuesday 10 April 2018

3 GUARANTEED Ways Stand Out On Social Media

The world is becoming increasingly hectic and chaotic. How do you stand out when there's much noise out there?
Especially in the world of social media marketing. Today I'm going to share with you three ways you can stand out in a hectic world. The first strategy for social media marketing is to story tell. No matter what, it doesn't matter if Facebook changes their algorithm or something new comes out like another social network that competes with Instagram or Snapchat, the one thing that people love, no matter what is storytelling. If you can tell a story that hooks people, drives them through an emotional roller coaster, you'll do extremely well. The second tip I have for social media marketing is to be unique. Don't go out there and be like "Hmmm. Why isn't my content doing well on Facebook? Why isn't it doing well on Instagram? Oh, it's because their algorithms, they're making it harder." Yes, they are making it harder, but that doesn't mean you still can't do well. If you can't figure out how to do well on Facebook, Twitter, Instagram, there's one thing that's typically in common, and it doesn't have much to do with their algorithms. It has everything to do with your content. Yes, if you write amazing content, no matter what, or amazing videos, or amazing podcasts, you're going to get traction no matter how difficult or how strict they make their algorithms. So instead of worrying about "Hey, Facebook's gonna do this with their algorithm," you can't control that. But you know what you can control? How good and amazing your content is. And if no-one's liking or sharing it, you can't blame Facebook for everything. You can't blame Instagram. The only person you can blame is yourself. So after you do those two things, I have one little last piece of advice for you if you want to stand out from the crowd in this noisy and hectic world of social media marketing. Be part of the community. I know that may sound simple. You've heard it before. Everyone tells you-you've got to participate, you've got to be involved in the community, but don't do it because I'm telling you to do it. Do it because you love people. You love helping them out. When you care for people, you want to get them results, even if they don't have enough money to pay you. That's okay. And it's a good thing, because when you help people, I believe in karma, and it will end up coming around. And, on top of that, by helping other people and participating in the community, and going above and beyond, people are gonna be like "Oh, wow, David's an awesome person, Sue's amazing, You have to participate and help people in social media marketing. It's something that you can't take for granted, and most people are like "Yeah, I'm gonna participate, I'm gonna respond to comments." They do it for a day or two, and then they're like "Ah, this is time-consuming. I don't see the ROI in it." Not everything's about an ROI in marketing. Helping people, building goodwill, and caring about your potential customers, it does wonders for you. If you follow these three tips, you'll do extremely well and stand out in a hectic world. You're not going to see results tomorrow, you're not going to see results in the next 30 or 60 days, but you give it a year, and you notice gradually, week over week, month over month, you're going to be growing. So if you liked this video, like, comment, share. I do appreciate it. And if I can ever doing anything to help you out, genuinely, even if it's giving you some advice, I don't care for the money, just leave a comment below, and I will do my best to try to help you out and answer all your questions.

Top 3 Ways to Generate More Organic Search Traffic | Content Marketing Secrets!

You know when people tell you, "Write content. Use content marketing, and you'll get a ton of traffic" They're lying. That's not how it works. Just because you write content, it doesn't mean you're going to generate any more visitors. Today, I'm going to share with you how to write content that generates traffic. See, if you can write content on anything and generate traffic, then everyone would be successful when it comes to SEO and content marketing, but that's not the case. If you don't want to be one of those people who's writing content and getting no results, you need to do a few things. #1: Go to ahrefs. Put in your competitor URLs. When you put in your competitor URLs, you can see a list of all their most popular pages. Go to every single one of those pages, and write better content than what they have written. #2 Once you have done that, the next thing you need to do is put in that specific URL that your competitor had that you rewrote and made way better, so, if their article explained ten ways to double their search traffic, you explained 101 ways to double your search traffic. Then, what you want to do is see who links to them and hit up every single one of those people with an email that goes something like this. Hey John, I noticed that you linked out to Harry and his article on ten ways to double your search traffic. I have an article that's way more thorough. It's called 101 Ways to Double Your Search Traffic. Let me know if you want to check it out. Cheers, David. Once they end up emailing you back saying, "Yeah, I would love to check it out," you want to email 'em back saying, "Here it is. "Cheers, your name." It's that simple. When you start sending that email template, you're going to get more links, and, eventually, you're going to rank for the same terms your competitors have and even outrank them, because your content's way better and more thorough, which Google promotes with their hummingbird algorithm. #3 The last step I have for you go to Buzzsumo and do the same exact thing. Type in your competitor's URL, and you'll see what's popular from a social perspective, where they're getting their Facebook traffic, their Twitter traffic, their LinkedIn traffic. You take their most popular articles. You write way better ones. If they had an article on ten ways to do something, you write an article on 101 ways to do something. Once you follow all those tips, your content will be way more amazing.

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